Brulo Highway To Helles
By Brulo · UK
Brulo’s alcohol-free helles, 0.5%, with Heidelberger, Vienna and Melanoidin malts and Hersbrucker hops: cereal grain, light malt sweetness, grassy hops and a dry finish, the shops say. 56 kcal a can.
At 0.5% ABV, this isn’t alcohol-free under UK guidance, which keeps the term for 0.05% or less. We list it with alcohol-free beers, as UK shops do. How UK labels work
The Alcohol Free Co, Dry Drinker and Wise Bartender links are affiliate links — we earn a small commission at no cost to you
What is Highway To Helles?
BRULO is an Edinburgh alcohol-free brand, founded in 2019 by James Brown, who co-founded Beer52; its beers are brewed in Belgium, alcohol-free from the start, it says. Its range includes Lust For Life, a double dry-hopped IPA we score 8.6, and now two newer beers, Highway To Helles and King For A Day.
The Alcohol Free Co and Dry Drinker describe a lager on Heidelberger, Vienna and Melanoidin malts with Hersbrucker hops: cereal and light malt notes, gentle grassy hops and a subtle dry bitterness. Wise Bartender calls it an alcohol-free version of a classic Bavarian lager.
The shops give 56 kcal a 330ml can, about 17 kcal per 100ml; Brulo’s own website wouldn’t let us check that. We haven’t scored it yet.
Flavour Profile
A guide based on the style and the shops’ descriptions (cereal grain, light malt, grassy hops, a dry finish), to help you compare at a glance — not a definitive tasting.
Key facts
| Official name | Highway To Helles; Wise Bartender lists it as Highway To Hell |
|---|---|
| Brewery | Brulo, UK |
| Style | Helles lager |
| ABV | 0.5% ABV, the shops say |
| Pack | 330ml cans: singles and cases at The Alcohol Free Co; cases at Dry Drinker; singles at Wise Bartender |
| Calories | 56 kcal per 330ml can, the shops say; about 17 kcal per 100ml (our sum) |
| Ingredients | Not published in full; the shops name Heidelberger, Vienna and Melanoidin malts and Hersbrucker hops |
| Hops | Hersbrucker, the shops say |
| Allergens | Barley (a cereal containing gluten), the shops say |
| Vegan | Yes, the shops say; Brulo says every beer it makes is vegan |
| Gluten | No gluten-free claim |
| How it’s made | Brewed alcohol-free from the start, not de-alcoholised, Brulo says of its beers |
| Brewed | Not stated for this beer; Brulo says its beers are brewed in Belgium |
| UK availability | In stock at The Alcohol Free Co, Dry Drinker and Wise Bartender |
Sources: The Alcohol Free Co, Dry Drinker, Wise Bartender and Beergonzo, checked October 2026. The label on the can or bottle is always the final word.
How Highway To Helles sits in the Brulo range
| Beer | Style | ABV | Per 100ml | Unhopped score | UK status |
|---|---|---|---|---|---|
| Lust For Life | Double dry-hopped IPA | 0.5% | 23 kcal | 8.6 | In stock online and at Morrisons |
| Cascadian Tides | Dry-hopped stout | 0.5% | 17 kcal | 8.4 | In stock online |
| Five Fruit Gose | Fruited gose (a tart wheat beer with salt) | 0.5% | 27 kcal | 8.3 | In stock online |
| 7 Hop 7 Grain | Double dry-hopped IPA | 0.5% | 24 kcal | Not yet rated | In stock online |
| Highway To Helles (this beer) | Helles lager | 0.5% | 17 kcal | Not yet rated | In stock at The Alcohol Free Co, Dry Drinker and Wise Bartender |
| King For A Day | New England IPA, with vanilla | 0.5% | 17 kcal | Not yet rated | In stock at Dry Drinker and Wise Bartender |
The Brulo beers in our directory, checked October 2026. Scores are Unhopped ratings out of 10. Per-100ml figures for Highway To Helles and King For A Day are our sums from the shops’ per-can figures. Brulo’s All Good IPA isn’t in our directory yet.
About Brulo
BRULO is an Edinburgh alcohol-free beer brand founded in 2019 by James Brown, who co-founded the craft beer club Beer52. It doesn’t own a brewery: its beers are brewed in Belgium, and the Lust For Life can names De Proefbrouwerij. Brulo says they’re brewed alcohol-free from the first day, not stripped of alcohol at the end. Every beer is 0.5% and vegan.
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