Brulo Review: Edinburgh’s Hop-Forward Alcohol-Free Beer

Published May 2026 · Updated October 2026 · 7-minute read · by Rich, founder of Unhopped

Short answer
BRULO is the Edinburgh alcohol-free brand founded by Beer52 co-founder James Brown, and it says its beer is brewed to 0.5% from the start rather than de-alcoholised. The range leans on hops, led by Lust For Life, a double dry-hopped IPA that won two gold stars at Great Taste 2026 and is our top-rated Brulo beer at 8.6/10. Every beer is vegan, none is gluten-free, and Morrisons, Dry Drinker and Wise Bartender all sell it.

Brulo comes from inside the craft beer world: its founder built one of the UK’s biggest craft beer clubs. You can tell from the recipes, which read like full-strength craft: a seven-hop IPA, a dry-hopped stout and a fruited gose.

Who are Brulo?

James Brown co-founded the craft beer club Beer52 in 2013. “I started BRULO because I could not find an alcohol free beer I wanted a second one of,” he says. The company was set up in Edinburgh in January 2019, registered as Coast Beer Co Limited, and some retailers still describe BRULO as “formerly Coast”. Brown left Beer52 in 2022 to run Brulo full time.

Its backers include Beavertown founder Logan Plant and the founders of the cocktail brand Funkin. More on the company is on our Brulo brewery page.

What makes Brulo different

Brewed alcohol-free from day one, Brulo says

Brulo says its beer is “brewed alcohol free from the first day of the brew, not stripped back at the end”, using “innovative yeast cultures”. It doesn’t own a brewery; the Lust For Life can says it’s brewed at De Proefbrouwerij in Lochristi, Belgium. Our guide to how alcohol-free beer is made explains why the method matters.

Recipes built like full-strength craft

7 Hop 7 Grain is the clearest example: Nelson Sauvin, Sabro, Simcoe, Azacca, Citra, Columbus and Mosaic hops over a grain bill that runs from rye and oats to rice, millet and corn. Cascadian Tides dry-hops a stout with Columbus and Simcoe, and Five Fruit Gose is a salted, tart wheat beer with mango, passionfruit, guava, apricot and orange.

Recognition

At the Great Taste Awards 2026, Lust For Life won two gold stars, and Five Fruit Gose and King For A Day one each, according to Brulo. Brulo also quotes The Guardian describing BRULO as “the Rolls-Royce of Alcohol Free Beer”.

The Brulo beers to buy

Lust For Life (8.6) is the one to start with: double dry-hopped with Simcoe, Citra and Mosaic, with what Brulo calls “a ripe, juicy character of mango, peach and pine”. Cascadian Tides (8.4) is the stout for hop lovers, and Five Fruit Gose (8.3) the fruity one. We haven’t scored 7 Hop 7 Grain yet.

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Brulo Lust for Life DDH IPA can
IPA
Brulo Lust for Life DDH IPA
23 kcal/100ml8.6
Buy on Dry Drinker →
Brulo 7 Hop 7 Grain DDH IPA can
IPA
Brulo 7 Hop 7 Grain DDH IPA
24 kcal/100mlNot yet rated
Buy on Dry Drinker →
Brulo Cascadian Tides Stout can
Stout
Brulo Cascadian Tides Stout
17 kcal/100ml8.4
Buy at Wise Bartender →
Brulo 5 Fruit Gose can
Wheat Beer
Brulo 5 Fruit Gose
27 kcal/100ml8.3
Buy on Dry Drinker →

Brulo also makes Highway To Helles, a lager, King For A Day, a New England IPA, and All Good IPA, new in June 2026. They aren’t in our directory yet.

How Brulo compares

Brulo’s closest UK comparison is Mash Gang: both are alcohol-free-only brands that use partner breweries, and both say they brew to 0.5% rather than removing alcohol. By contrast, Drop Bear and Jump Ship brew in their own breweries. Brulo’s IPAs are fuller than most: Lust For Life has 23 kcal per 100ml and 2.8g of sugar, near the top of the alcohol-free IPAs in our calorie tool, where Drop Bear’s Tropical IPA has 15.

Is Brulo worth buying?

If you want hop-forward alcohol-free beer, yes: Lust For Life is one of our highest-rated IPAs and the easiest Brulo beer to find, including at Morrisons. Brulo is vegan throughout, but not gluten-free, and its IPAs carry more calories than the lightest alcohol-free beers. For more choice, see our ranking of the best alcohol-free IPAs.

Frequently asked questions

Who founded Brulo?
James Brown, who co-founded the craft beer club Beer52 in 2013. He started BRULO in Edinburgh in 2019 and left Beer52 in 2022 to focus on it.
Where is Brulo brewed?
Brulo doesn’t own a brewery. The Lust For Life can says it’s brewed at De Proefbrouwerij in Lochristi, Belgium. Brulo says the beer is brewed alcohol-free from the first day, not de-alcoholised.
Is Brulo beer vegan?
Yes, according to Brulo, and the Lust For Life label says “Suitable for Vegans”.
Is Brulo beer gluten-free?
No. Brulo’s beers are brewed with barley and wheat, and some with rye and oats.
What is Brulo’s best beer?
Lust For Life DDH IPA, the flagship, is our top-rated Brulo beer at 8.6/10 and won two gold stars at the Great Taste Awards 2026.
Where can I buy Brulo?
Morrisons sells Lust For Life in four-packs. Online, Dry Drinker had Lust For Life, 7 Hop 7 Grain and Five Fruit Gose in stock when we checked in October 2026, Wise Bartender had all four Brulo beers in our directory, and Brulo sells direct.