Brulo Alcohol-Free Beers

BRULO is an Edinburgh alcohol-free beer brand founded in 2019 by James Brown, co-founder of the craft beer club Beer52. It doesn’t own a brewery: its beers are brewed in Belgium, and the Lust For Life can names De Proefbrouwerij. Brulo says every beer is brewed alcohol-free from the start, not stripped of alcohol, and its flagship, Lust For Life, won two stars at the Great Taste Awards 2026.

Who are Brulo?

James Brown co-founded Beer52, the craft beer subscription club, in 2013. “I started BRULO because I could not find an alcohol free beer I wanted a second one of,” he says, and Brulo says it brewed hundreds of recipes. The company was incorporated in Edinburgh in January 2019 as Coast Beer Co Limited, and Brown left Beer52 in 2022 to focus on Brulo.

In January 2026 Brulo said it had raised over £1m; its backers include Logan Plant, who founded Beavertown, and Alex Carlton, who founded the cocktail brand Funkin; Carlton and Andrew King, a former Funkin and AG Barr executive, became co-chairs. SLTN reported in August 2026 that Brulo had hired two sales leads from Funkin and that pubs and bars in Scotland were a big focus. Its eye logo came from designer James Ockelford, who drew on 1960s Japanese poster art. Companies House lists Brown as holding 75% or more of the company (checked October 2026), so we show it as independent.

How Brulo makes alcohol-free beer

Brulo says its beer is “brewed alcohol free from the first day of the brew, not stripped back at the end”, using “innovative yeast cultures” and modern brewing techniques. It doesn’t own a brewery. Every Brulo product page now says “Brewed in Belgium”, “at a brewery that has made world class beer for decades”, and the Lust For Life can names De Proefbrouwerij in Lochristi, a contract brewer. Our guide to how alcohol-free beer is made explains the difference between brewing to 0.5% and removing alcohol.

The Brulo range

The range leans on hops. Lust For Life is the flagship, a double dry-hopped IPA with Simcoe, Citra and Mosaic; 7 Hop 7 Grain is another DDH IPA with, as the name says, seven hops and seven grains. Cascadian Tides is a stout dry-hopped with Columbus and Simcoe, and Five Fruit Gose is a tart, salted wheat beer with mango, passionfruit, guava, apricot and orange. Its newer beers include Highway To Helles, a helles lager, and King For A Day, a New England IPA with a touch of vanilla; All Good IPA, on Brulo’s shop since June 2026, isn’t in our directory yet.

The Brulo beers in our directory

All 0.5% ABV, in 330ml cans. Lust For Life’s figures are from the can label (Brulo’s website says 56 kcal a can). 7 Hop 7 Grain’s and Cascadian Tides’ are from Craftzero, an Australian shop, and Brulo gives 56 kcal a can for both. Five Fruit Gose’s is from Brulo. Checked October 2026. Scores are Unhopped ratings out of 10.

Awards and reviews

At the Great Taste Awards 2026, Lust For Life won two stars, and Five Fruit Gose and King For A Day one each, the organiser’s directory shows. Brulo quotes The Guardian calling BRULO “the Rolls-Royce of Alcohol Free Beer”, and says The Telegraph gave it 5/5 in a blind taste test; we couldn’t find either original article.

Where to buy Brulo

Morrisons sells Lust For Life four-packs: £6 on 27 October 2026, or two for £10 until 17 January 2027. Brulo’s own store list adds East of England Co-op and Lincolnshire Co-op. Online, Dry Drinker had Lust For Life, 7 Hop 7 Grain and Five Fruit Gose in stock (£20.61 for six), and Wise Bartender had all four of the Brulo beers in our directory at £3.40 a can; those links are affiliate links. On 29 October 2026 Dry Drinker also had Highway To Helles and King For A Day, at £21.03 for six, Wise Bartender had them at £3.40 a can, and The Alcohol Free Co had Highway To Helles at £20.61 for six (an affiliate link too). Brulo’s own shop sells cases of 6, 12 and 24 for £16.99, £26.99 and £46.99, with free delivery over £25, and its invite-a-friend scheme gives a new customer £15 off a case of 24. Its Luxury Gift Set was sold out when we checked.

For our verdict, read the Brulo review, or compare Brulo with the rest of the field in our ranking of the best alcohol-free IPAs.

Facts checked against Brulo’s website and shop, Companies House, SLTN, Just Drinks, the Great Taste directory, the Morrisons listing of the can, Craftzero, Dry Drinker and Wise Bartender, October 2026.

Buying BRULO as a present? The brewery’s own gift set, with a glass, was sold out when we checked on 27 October 2026. Our guide to alcohol-free beer gift sets has others in stock.