Brulo Alcohol-Free Beers
We have reviewed all 6 alcohol-free beers from Brulo. Their top-rated beer scores 8.7/10.
BRULO is an Edinburgh-based alcohol-free brewery making some of the most adventurous NA beer in Scotland. Founded in 2017, they've built a reputation for hop-forward, craft-style beers that compete seriously with full-strength equivalents.
Who are BRULO?
BRULO was founded in Edinburgh in 2017 by Vic Morris, initially as a craft brewery before pivoting hard into alcohol-free production. The pivot reflects both personal conviction and commercial awareness — Morris saw the NA category's growth curve early and positioned the brewery to capture it.
Today BRULO operates as an alcohol-free-first brewery with a growing range of hop-forward beers, stocked across UK supermarkets and online retailers. The Scottish craft beer scene has embraced them as one of the country's most credible NA specialists.
What makes BRULO different?
Scottish craft heritage
BRULO sits within Scotland's broader craft beer scene — a scene that has historically been more experimental and hop-forward than English equivalents. That DNA comes through in their beers.
Hop-forward range
BRULO doesn't play it safe. Their range leans hard into hoppy styles — pale ales, IPAs, hazy IPAs — where most NA breweries play it safe with lager.
Value positioning
BRULO is priced competitively compared to specialist imports, making their craft-style NA beer accessible to more drinkers.
The BRULO range
BRULO Pale Ale
A bright, tropical-forward pale ale with bold hop character. One of the better UK alcohol-free pale ales in its price bracket.
BRULO IPA
A hoppier step up from the pale ale. Grapefruit and pine character with a firm bitter finish.
BRULO Hazy Pale
The hazy option. Softer, juicier, and tropical — for drinkers who prefer modern hazy styles over traditional IPA.
Is BRULO worth trying?
For Scottish craft fans and anyone looking for value-priced NA pale ales, BRULO is worth exploring. See our alcohol-free pale ale category.
All Brulo Alcohol-Free Beers
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BRULO: the Rolls-Royce of alcohol-free beer
BRULO is an Edinburgh-based alcohol-free craft brewery founded by James Brown — the same James Brown who built Beer52 into the world's largest craft beer community. After years tasting thousands of the best craft beers on the planet, Brown went looking for an alcohol-free beer he'd actually want to drink. He couldn't find one. So he made one. Then another. Then hundreds, until BRULO stood shoulder to shoulder with the best full-strength craft in the world.
The framing matters. BRULO doesn't position itself as a wellness brand that happens to make beer, or as an alcohol-free alternative for people moderating their drinking. It positions itself as a craft brewery, full stop, that happens to brew at alcohol-free strength. The Guardian called it 'the Rolls-Royce of Alcohol-Free Beer'. The brewery's 73% repeat purchase rate suggests the drinkers agree.
How BRULO brews
BRULO's brewing approach is rooted in James Brown's craft beer pedigree and a refusal to take shortcuts. The brewery uses quality ingredients, innovative yeast cultures, and modern brewing techniques — and explicitly avoids natural flavourings or simplified production methods. Every recipe has been pushed and pulled and dialled in for balance, drinkability, and flavour. The bar is direct: BRULO only brews beer the team would drink themselves, and beers that don't clear that bar don't leave the brewery. The hundreds of recipes brewed before launch tell their own story.
The range
BRULO's range is built around hop-forward IPAs and modern craft styles, with several genuinely distinctive releases. The IPA programme alone covers four core beers: Lust For Life DDH IPA, Solar Flare Hazy IPA, 7 Hop 7 Grain DDH IPA, and Sabro Galaxy DDH IPA, plus the King For A Day NEIPA. Beyond the IPAs, the lineup spans Highway To Helles Lager (a German-style lager), Cascadian Tides Stout (a dry-hopped take on the dark beer category), and Five Fruit Gose (a tart, fruited sour-style beer that sits well outside the safer waters of mainstream alcohol-free brewing). The Discovery Mixed Case and IPA Mixed Case give new drinkers a structured way into the range.
Brand and identity
BRULO's visual identity is built around an eye symbol, drawn by designer James Ockelford from the tradition of 1960s Japanese poster art. The eye is meant to stand for clarity and presence — for being fully there in the moment rather than checked-out. The brewery is selective about distribution, focusing on Tier 1 gastro pubs, premium retailers, and venues frequented by performance-minded communities — padel courts, cycling hubs, trail festivals, golf clubs.
Why BRULO matters
BRULO matters because it represents what alcohol-free craft can look like when the brewer comes from inside the craft beer world rather than from outside it. James Brown's Beer52 background gave BRULO an unusual founding advantage: an existing community of craft drinkers, a curator's understanding of what great beer tastes like, and the discipline to refuse to ship anything that didn't clear the bar. For drinkers exploring the upper end of the UK alcohol-free craft category, BRULO is one of the small handful of breweries whose range deserves systematic attention — particularly the DDH IPA series and the more experimental gose and stout releases.