Brulo King For A Day NEIPA
By Brulo · UK
Brulo’s alcohol-free New England IPA, 0.5%, with six hops and a touch of Madagascan vanilla: “smooth and juicy”, with pineapple, grapefruit and mango. One star at the Great Taste Awards 2026.
At 0.5% ABV, this isn’t alcohol-free under UK guidance, which keeps the term for 0.05% or less. We list it with alcohol-free beers, as UK shops do. How UK labels work
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What is King For A Day?
BRULO is an Edinburgh alcohol-free brand, founded in 2019 by James Brown, who co-founded Beer52; its beers are brewed in Belgium, alcohol-free from the start, it says. Its range includes Lust For Life, a double dry-hopped IPA we score 8.6, and now two newer beers, Highway To Helles and King For A Day.
The description on Untappd and in the trade reads “All-day luxury. Smooth and juicy NEIPA bursting with pineapple, grapefruit and mango aromas”, with a touch of Madagascan vanilla bean. The shops list six hops, Simcoe, Mosaic, Idaho 7, Nelson Sauvin, Sabro and Polaris, and Wise Bartender names Pilsner, pale ale, wheat and oat malts. It won one star at the Great Taste Awards 2026.
Wise Bartender gives 56 kcal a 330ml can, about 17 kcal per 100ml. We haven’t scored it yet.
Awards
- Great Taste Awards 2026: one star
From the Great Taste Awards’ own directory, as we checked it earlier in October 2026.
Flavour Profile
A guide based on the style and the description (pineapple, grapefruit and mango; smooth and juicy, with vanilla), to help you compare at a glance — not a definitive tasting.
Key facts
| Official name | King For A Day NEIPA |
|---|---|
| Brewery | Brulo, UK |
| Style | New England IPA, with vanilla |
| ABV | 0.5% ABV, the shops say |
| Pack | 330ml cans: cases at Dry Drinker; singles at Wise Bartender |
| Calories | 56 kcal per 330ml can, Wise Bartender says; about 17 kcal per 100ml (our sum) |
| Ingredients | Not published in full; Wise Bartender names Pilsner, pale ale, wheat and oat malts and Madagascan vanilla |
| Hops | Simcoe, Mosaic, Idaho 7, Nelson Sauvin, Sabro and Polaris, the shops say |
| Allergens | Barley, wheat and oats (cereals containing gluten) |
| Vegan | Yes, the shops say; Brulo says every beer it makes is vegan |
| Gluten | It isn’t gluten-free: it’s brewed with barley, wheat and oats |
| How it’s made | Brewed alcohol-free from the start, not de-alcoholised, Brulo says of its beers |
| Brewed | Not stated for this beer; Brulo says its beers are brewed in Belgium |
| Awards | Great Taste Awards 2026: one star |
| UK availability | In stock at Dry Drinker and Wise Bartender |
Sources: Dry Drinker, Wise Bartender, Untappd, the Great Taste Awards and The Alcohol Free Co, checked October 2026. The label on the can or bottle is always the final word.
How King For A Day sits in the Brulo range
| Beer | Style | ABV | Per 100ml | Unhopped score | UK status |
|---|---|---|---|---|---|
| Lust For Life | Double dry-hopped IPA | 0.5% | 23 kcal | 8.6 | In stock online and at Morrisons |
| Cascadian Tides | Dry-hopped stout | 0.5% | 17 kcal | 8.4 | In stock online |
| Five Fruit Gose | Fruited gose (a tart wheat beer with salt) | 0.5% | 27 kcal | 8.3 | In stock online |
| 7 Hop 7 Grain | Double dry-hopped IPA | 0.5% | 24 kcal | Not yet rated | In stock online |
| Highway To Helles | Helles lager | 0.5% | 17 kcal | Not yet rated | In stock at The Alcohol Free Co, Dry Drinker and Wise Bartender |
| King For A Day (this beer) | New England IPA, with vanilla | 0.5% | 17 kcal | Not yet rated | In stock at Dry Drinker and Wise Bartender |
The Brulo beers in our directory, checked October 2026. Scores are Unhopped ratings out of 10. Per-100ml figures for Highway To Helles and King For A Day are our sums from the shops’ per-can figures. Brulo’s All Good IPA isn’t in our directory yet.
About Brulo
BRULO is an Edinburgh alcohol-free beer brand founded in 2019 by James Brown, who co-founded the craft beer club Beer52. It doesn’t own a brewery: its beers are brewed in Belgium, and the Lust For Life can names De Proefbrouwerij. Brulo says they’re brewed alcohol-free from the first day, not stripped of alcohol at the end. Every beer is 0.5% and vegan.
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