Alcohol-Free Madri Excepcional 0.0
By Madri · UK
A crisp, modern lager with smooth malt and a clean finish, The Alcohol Free Co and Dry Drinker say, and the alcohol-free version of what they call one of the UK’s most popular lagers, on sale since March 2025.
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Flavour Profile
A guide based on the style and Molson Coors’ description (“a light, balanced beer with subtle malt sweetness”, a “crisp, clean, refreshing flavour”) and Wise Bartender’s (light malt, subtle citrus, gentle bitterness), to help you compare at a glance — not a definitive tasting.
About Madri
Madrí Excepcional is a Molson Coors brand. The 0.0’s label gives the United Kingdom as its country of origin and names Molson Coors in Burton upon Trent as brewer and packer, though The Alcohol Free Co and Dry Drinker describe it as brewed under licence in Spain.
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The story behind Madrí Excepcional 0.0
Madrí is one of the more interesting stories in modern UK lager: a Madrid-inspired beer developed by Molson Coors with its own Spanish brewery, La Sagra, and, the 0.0’s label says, brewed in the UK (it names Molson Coors in Burton upon Trent) — and, Molson Coors says, one of the UK’s fastest-growing beer brands. The 0.0, launched in March 2025, gives that crowd-pleasing formula an alcohol-free lane.
Molson Coors describes the 0.0 as having a “crisp, clean, refreshing flavour”, and Alcohol Change UK’s reviewer noted “a lovely golden colour”. We named it our garden-barbecue pick in the full Madrí 0.0 review.
Serve very cold with anything off the grill; it’s a safe, stylish offer for mixed company where not everyone’s drinking. For actual Spanish-brewed zeros, our Spanish guide makes the perfect chaser. Its rise says something bigger too: Molson Coors says drinkers increasingly expect no- and low-alcohol versions of their favourite beers, and the 0.0 followed in March 2025.
