Madrí Alcohol-Free Beers

Madrí Excepcional is a lager brand owned by Molson Coors, launched in UK pubs in October 2020 in partnership with La Sagra, a Spanish brewery Molson Coors owns, and brewed in the UK. Its alcohol-free version, Madrí Excepcional 0.0%, went on sale in March 2025.

What is Madrí?

Madrí Excepcional went on sale on 19 October 2020, “initially only on draught in the UK on-trade”, as Molson Coors’s first collaboration with La Sagra, Dram Scotland reported at the launch. It was a “modern, European-style lager”, 4.6%, with branding inspired by the ‘Chulapo’, a 19th-century Madrid group, and a Spanish slogan meaning the soul of Madrid. Madrí is “a traditional way of pronouncing the name of Spain’s capital city”, Alcohol Change UK explains.

Shops followed pubs: Wikipedia says off-trade sales began in 2022, and by April 2022 it was in more than 7,500 UK venues, Time Out reported. La Sagra, founded in 2011 according to Alcohol Change UK, has been owned by Molson Coors since 2017, Fortune reported; Alcohol Change UK places it in Madrid, Wikipedia and the beer writer Pete Brown in Toledo. Its founder, Carlos Garcia, was quoted by Dram Scotland: “Creating a beer that captured the vibrancy of Madrid and sharing it with drinkers worldwide was always my dream.”

Where is Madrí brewed?

At the 2020 launch Dram Scotland placed the brewing at La Sagra, near Madrid. Later sources say the UK. Beertasting says the full-strength lager is brewed at Molson Coors’ Tower Brewery in Tadcaster, Yorkshire, which also brews Carling, Coors, Pravha and Staropramen, and Fortune reported in 2024 that it was “brewed entirely in the U.K.”, quoting Karen Albert, Molson Coors’s premium brands director: “Brewing Madrí Excepcional here in the U.K. enables us to deliver efficiently”. Pete Brown told Time Out that La Sagra “doesn’t brew Madrí”.

For the 0.0, the label, as Ocado lists it, gives the country of origin as the United Kingdom and says it is brewed and packed by Molson Coors Brewing Company (UK) Ltd in Burton upon Trent. The shops disagree: The Alcohol Free Co and Dry Drinker describe it as brewed under licence by Molson Coors and La Sagra in Spain, while Wise Bartender says it is brewed in the UK.

The Spanish branding has its critics. Aitor de Artaza of Estrella Galicia told Fortune: “There is a lack of transparency because they use a big famous city in Spain”, and “they don’t produce here. This is confusing for the consumer.” Pete Brown called it “a completely manufactured and invented brand”, and Wikipedia reports an invalidity application against one of its trade marks at the EU Intellectual Property Office in December 2025.

How big is Madrí?

Big. Molson Coors, a Chicago-based multinational that Fortune valued at $10.6 billion in 2024, said in December 2025 that Madrí had passed £1 billion in annual sales and sold more than 750 million pints, and called it the UK’s second-largest world lager brand. Wikipedia lists it as the fourth most sold lager in the UK in 2024. It is a Molson Coors brand rather than a brewery of its own, so we don’t show an independent badge.

Madrí Excepcional 0.0%

Madrí Excepcional 0.0% went on sale in UK stores on 3 March 2025, in packs of four 330ml glass bottles, with Waitrose among the first listings, Molson Coors said; packs of four 440ml cans followed from March 2026, Packaging Scotland reported. Molson Coors’s marketing controller, Sophie Mitchell, said consumers increasingly expect no- and low-alcohol versions of their favourite beers.

Molson Coors says it is made using “cutting edge technology to remove alcohol”, without naming the method. It is 0.0%, made with water, barley malt, wheat, barley, glucose syrup, sucrose, natural flavourings and hops, and the label, as Ocado lists it, gives 20 kcal per 100ml, about 66 in a 330ml bottle. It contains barley and wheat, so it isn’t gluten-free. Wise Bartender says it is suitable for vegans; Molson Coors and the label don’t say.

Molson Coors describes “a light, balanced beer with subtle malt sweetness” and a “crisp, clean, refreshing flavour”. Alcohol Change UK’s reviewer gave it 5 out of 5: “It’s malty but not too sweet, and it’s got body”. Molson Coors says it won Bronze for Taste at the 2025 World Beer Awards; we couldn’t confirm that on the awards’ own site.

How Madrí 0.0% compares

Madrí 0.0% against alcohol-free lagers from Spanish and Italian brands in our directory. Calories are the figures our calorie calculator holds; checked 1 November 2026. Scores are Unhopped ratings out of 10.

The Madrí beer in our directory

Checked 1 November 2026. Calories from the label, as Ocado lists it. Scores are Unhopped ratings out of 10.

Where to buy Madrí 0.0%

On 1 November 2026 it was in stock at The Alcohol Free Co, at £2.06 a bottle or £11.79 for six, Dry Drinker, at £12.03 for six, and Wise Bartender, at £2.00 a bottle; those are affiliate links. Our Madrí 0.0 review has more, and for beers brewed in Spain see our Spanish alcohol-free beer guide.

Facts checked against Molson Coors, Dram Scotland, the Morning Advertiser, Grocery Gazette, Packaging Scotland, Fortune, Time Out, Beertasting, Wikipedia, Alcohol Change UK, Ocado, The Alcohol Free Co, Dry Drinker and Wise Bartender, 1 November 2026.