Madri Alcohol-Free Beers

Madri Excepcional: a recent addition to UK pub lager

Madri Excepcional was launched in 2020 by Molson Coors as a Spanish-style lager designed to compete with established Spanish imports like Estrella Damm and San Miguel. Despite the Madrid branding and Spanish positioning, Madri is brewed in the UK at Coors' Burton-on-Trent facility — a fact that hasn't slowed its rapid rise through British pubs and supermarkets, where it has become one of the most visible lager brands of the past five years.

Madri's positioning in the UK lager market

The brand was built around 'continental' lager character — crisper than typical UK lager, lightly bitter, designed to pair with Mediterranean food. Its rapid pub-tap penetration has been driven heavily by Coors' distribution muscle rather than craft credentials, and the beer occupies a middle ground between mass-market UK lager and authentic Spanish imports.

Madri's alcohol-free version

Madri Alcohol Free applies the same playbook to NA: clean, approachable, mainstream-friendly lager pitched at drinkers who already enjoy the full-strength version. It's not trying to compete with craft NA innovators on flavour complexity — it's trying to be a credible alcohol-free option for drinkers who already order Madri at the pub. Within those parameters, it succeeds: clean execution, recognisable character, no surprises.

Where to find Madri Alcohol Free

Widely available in UK supermarkets and increasingly appearing on tap in pubs across the country. If you're choosing between mainstream Spanish-style NA lagers, it sits alongside San Miguel 0.0 and Estrella Galicia 0.0.

Who Madri Alcohol Free is for

A safe mainstream choice — best for drinkers who already enjoy Madri full-strength and want a familiar AF version. If you're not already a Madri drinker, there's nothing in the AF version that would convert you — explore craft alternatives instead.