Bitburger Drive
By Bitburger · Germany
Bitburger’s alcohol-free pils, launched as Bitburger Drive in 1992, 0.0% since 2007 and now also sold as Bitburger 0.0% Premium Pils. It’s 0.0% ABV, brewed to the German beer purity law, Bitburger says, with 22 kcal per 100ml on the UK label.
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What is Bitburger Drive?
Bitburger Drive is the alcohol-free version of Bitburger’s pils, and the same beer Bitburger now sells as Bitburger Premium Pils 0.0%. Bitburger launched Drive in 1992 and renamed it Alkoholfrei 0,0% in Germany in 2007; UK shops sell it under both names. Bitburger calls it “a delicately subtle and fresh-tasting beer combining a lightness with the genuine flavor of pilsner”.
It’s brewed following the German beer purity law, Bitburger says, from water, malted barley, hops and hop extract. Its English-language website gives 22 kcal per 100ml, the same as the UK label at Ocado, though its international site and the German label give 33 kcal and 4.4g of sugar, so the recipe may differ by market. Adnams, which imports it, says it’s brewed like the full-strength pils, with the alcohol removed after maturation.
Bitburger goes back to 1817, when Johann Peter Wallenborn opened a small brewery in Bitburg, in Germany’s Eifel region; his grandson Theobald Simon brewed its first pilsner in 1883, and the family business is now in its seventh generation. You can buy Drive from Dry Drinker and Wise Bartender, and as Bitburger Premium Pils 0.0% from Ocado. For other German beers, see our German alcohol-free beer guide.
Flavour Profile
A guide based on the style and Bitburger’s description (subtle and fresh, with a pilsner flavour) and its figures (no sugar on the UK label), to help you compare at a glance — not a definitive tasting.
Nutrition
| Typical values | Per 100ml | Per 330ml bottle |
|---|---|---|
| Energy | 93 kJ / 22 kcal | about 307 kJ / 73 kcal |
| Carbohydrate | 5.0g | about 16.5g |
| of which sugars | 0g | 0g |
Per-100ml figures from Bitburger’s English-language website, which matches the UK label at Ocado, checked October 2026. Per-pack figures are our own sums from the 100ml figures. Bitburger’s international website, and the German label, give 33 kcal and 4.4g of sugar per 100ml, so the recipe may differ by market.
Key facts
| Official name | Bitburger Drive 0.0%, also sold as Bitburger 0.0% Premium Pils |
|---|---|
| Brewery | Bitburger, Germany |
| Style | Pilsner |
| ABV | 0.0% ABV, according to Bitburger |
| Pack | 330ml bottle |
| Calories | 22 kcal per 100ml; about 73 per 330ml bottle |
| Carbohydrate | 5.0g per 100ml |
| Sugar | 0g per 100ml |
| Ingredients | Water, malted barley, hops and hop extract (Bitburger, Ocado and Adnams) |
| Hops | Bitburger’s “exclusive Siegelhopfen hops”, Ocado’s listing says; no variety is named |
| Allergens | Barley (gluten) |
| Vegan | Adnams, its UK importer, says it’s suitable for vegans; Bitburger doesn’t say |
| Gluten | Contains gluten (barley) |
| How it’s made | De-alcoholised: brewed like the full-strength pils, with the alcohol removed after maturation, Adnams says. Brewed to the German beer purity law, Bitburger says |
| Brewed | By Bitburger in Bitburg, Germany |
| UK availability | In stock online |
Sources: Bitburger’s English-language and international websites, Ocado, Adnams, Barnivore, Dry Drinker and Wise Bartender, checked October 2026. The label on the can or bottle is always the final word.
How Bitburger Drive sits in the Bitburger range
| Beer | Style | ABV | Per 100ml | Unhopped score | UK status |
|---|---|---|---|---|---|
| Bitburger Drive (this beer) | Pilsner | 0.0% | 22 kcal | Not yet rated | In stock online |
The Bitburger beers in our directory, checked October 2026. Scores are Unhopped ratings out of 10. In Germany Bitburger also sells alcohol-free radlers and fruit beers; we found only the pils on sale in the UK.
About Bitburger
Bitburger is a family-owned German brewery, founded in 1817 by Johann Peter Wallenborn in Bitburg, in the Eifel region, and now one of Germany’s biggest beer brands. Its alcohol-free pils launched as Bitburger Drive in 1992, has been 0.0% since 2007, and is now also sold as Bitburger 0.0% Premium Pils.
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