Infinite Session Alcohol-Free Beers

Infinite Session is an alcohol-free beer brand from East London, founded in 2017 by the brothers Tom and Chris Hannaway, the Brewers Journal reports. It has no brewery of its own, and its beer in our directory is its IPA, brewed to 0.5%.

Who are Infinite Session?

“Chris Hannaway founded Infinite Session, an alcohol-free beer brand, with his brother Tom in London in 2017,” the Brewers Journal reports, and the brand’s homepage names “Tom & Chris Hannaway”. Chris is now its chief executive, according to the University of Bath. The brothers wanted “lower-strength beer options that actually tasted like beer”, the Brewers Journal says. “Alcohol-free shouldn’t be a lesser experience,” Chris Hannaway told the Morning Advertiser in 2018, and “We don’t apologise for it being alcohol-free”.

Before Infinite Session he started soft drinks and frozen yogurt companies, the Brewers Journal says, and the University of Bath says his earlier venture Arctic Farm “went on to be stocked by Harrods and Sainsbury’s”. The design studio B&B “created its name, positioning, identity, and packaging”, Creative Boom reported in October 2018.

Where Infinite Session comes from

“Born in the heart of Hackney Wick”, the brewer’s FAQ says, and its homepage says “Born in EAST LONDON.” That’s where the company began, not where the beer is brewed. Ocado gives its company address as Infinite Session Ltd, 32 Chroma, London E20 1BP.

It has no brewery. The company uses contract brewers, the Brewers Journal reports, and Chris Hannaway said the founders had “absolutely no brewing expertise” and that not having production in-house “gives away some control”. Its first beer, which went on sale in the UK in February 2018 on draught and in bottles, was “Brewed at Sambrook’s Brewery in London, using six grains and new world hops”, the Morning Advertiser reported. We didn’t find who brews its UK beers today, and we found no taproom or visits. In the US, Brewbound reported, its IPA and Pale Ale are brewed “with a local craft brewery”.

How Infinite Session makes its beer

“We brew our beer to strength (a maximum of 0.5%)”, the brewer says, and “we don’t remove anything in our process. No cooking off alcohol or complicated removal techniques.” So it doesn’t dealcoholise. “Just like regular strength beers, our alcohol-free beers are made with water, malt, hops and yeast,” its FAQ says.

It has also changed its recipe, Convenience Store and Brewbound report: an “improved speciality malt selection”, which the brand says gives “better body, a fuller mouthfeel and a more complex flavour”, and a gentler filtration during brewing, so that less body is lost and the beer keeps its haze. The reports we read don’t say when the change was made.

What Infinite Session brews, and its awards

Its own shop lists four alcohol-free beers, among them Infinite IPA (“Juicy & Hoppy”), Infinite Pale (“Tropical & Fresh”) and Infinite Hazy. It isn’t an alcohol-free-only brand: a Mid-Strength range at “2.5% ABV” includes Infinite MID IPA and Infinite MID Hazy, and the Brewers Journal names “Mid Session, a mid-strength range” among its recent launches, along with a separately branded Brisk Lager. Review sites have covered beers we didn’t find on its shop today: Alcohol Change UK reviewed Infinite Best and Infinite Session Pils, and Steady Drinker calls Best a “best bitter”.

The brewer says its IPA “won a Bronze in the Session IPA category (beers 4.5-5.5% ABV)”, and its FAQ says “Our Pale Ale won Best Low Alcohol Pale Ale. (beers <3% ABV)”. Its homepage shows World Beer Awards logos without naming the award or the year. We couldn’t find any of these on an organiser’s results page or in independent press, so we haven’t confirmed them.

How big is Infinite Session, and who owns it?

“Since launching, Infinite Session has sold millions of cans of their flagship IPA beer in UK supermarkets,” a Brewers Journal event page says. Brewbound reported the UK range “stocked nationwide with Sainsbury’s”, and a US launch in March 2020. The company concentrates on retail sales, and about 90% of its customers drink alcohol, the Brewers Journal says. We found no figures for its output or staff.

The brand calls itself “Family OWNED”. The Brewers Journal and Brewbound articles we read don’t say who owns it, Nombase lists no funding data, and we couldn’t read its Companies House record. We found no larger group as owner in any source, so we list it as independent, on the strength of its own words.

Infinite Session IPA

The beer in our directory is Infinite Session IPA, sold on the brand’s own shop as Infinite IPA. It’s 0.5% ABV: Ocado, Dry Drinker and the trade listing EEBRIA say 0.5%, the brewer says “a maximum of 0.5%”, and Alcohol Change UK says “less than 0.5%”. EEBRIA describes a dry-hopped IPA in which “Six grains combine to give a smooth, full body”, with Citra, Amarillo and Centennial hops, “Dry hopped with Amarillo & Citra to give a bold citrus flavour.” Ocado’s label data lists malted barley, wheat, oats, hops and yeast.

Ocado and EEBRIA give 10 kcal (43 kJ) per 100ml, about 33 kcal per 330ml can (our sum). free-beer.co.uk and Alcohol Change UK give 39 kcal a can, 12 per 100ml, and the brewer says its beers “typically contain less than 40 calories per 330ml can or bottle”. Its FAQ says they are “free from non vegan ingredients like lactose and non-vegan finings such as Isinglass”. Sources disagree on whether it’s gluten-free, and Ocado’s list includes barley, wheat and oats, so we don’t call it gluten-free.

Dry Drinker describes it as hazy golden, with tropical fruit, citrus and pine hop notes, and bold hop character balanced by a smooth malt body; the brewer sells a separate Infinite Hazy. Alcohol Change UK scored it 3 out of 5 and said “This beer definitely has hops.” free-beer.co.uk’s reviewer found “Great hoppy citrus aromas and a good bitter taste”, and thought the body had the most room for improvement.

How Infinite Session IPA compares

Alcohol-free IPAs from UK brands in our directory. Calories per 100ml as in our calorie calculator; checked 1 November 2026. Scores are Unhopped ratings out of 10.

The Infinite Session beer in our directory

Checked 1 November 2026. Scores are Unhopped ratings out of 10.

Where to buy Infinite Session

On 1 November 2026 Dry Drinker had sold out of Infinite Session IPA in every pack size, and The Alcohol Free Co and Wise Bartender don’t list it. Sainsbury’s listed four 330ml cans at £3.25 that day, and Ocado lists the same pack; we couldn’t confirm stock at either. The brand also sells Infinite IPA on its own shop, from £18.00. For alcohol-free IPAs in stock at the specialists, see our guide to the best alcohol-free IPAs.

Facts checked against the Brewers Journal, the Morning Advertiser, Brewbound, Convenience Store, Creative Boom, the University of Bath, Nombase, Infinite Session’s and Brisk’s websites, EEBRIA Trade, Ocado, Sainsbury’s, Alcohol Change UK, free-beer.co.uk, Steady Drinker and Dry Drinker, 1 November 2026.