Every Sports Team & League That’s Gone Alcohol-Free
Updated September 2026 · by Rich, founder of Unhopped
Short answer
Alcohol-free beer is now official at the top of world sport. Guinness 0.0 is the Premier League’s official non-alcoholic beer, Arsenal pour Athletic Run Wild IPA at the Emirates, and Formula 1 runs on Heineken 0.0 — with Ferrari on Peroni 0.0 and McLaren on Estrella Galicia 0.0. Here’s every major sports team and league that’s gone alcohol-free.
There’s no clearer sign that alcohol-free beer has arrived than this: the biggest clubs, leagues and championships on earth now have official 0.0 partners. What was once a novelty is now a fixture of elite sport — here’s the full picture.
Football
The Premier League — Guinness 0.0
Official Non-Alcoholic Beer
In June 2024, Guinness signed its first-ever global football partnership, becoming the Official Beer of the Premier League — with Guinness 0.0 as the Official Non-Alcoholic Beer, in a four-year deal from the 2024/25 season. The Premier League reaches 900 million homes across 189 countries, making it one of the biggest platforms an AF beer has ever had.
Arsenal — Athletic Brewing
First-ever AF beer partner
In August 2024 Arsenal named US brewer Athletic Brewing as its first official non-alcoholic beer partner, with Run Wild IPA (0.5%) served at the Emirates for both men’s and women’s matches. Athletic cited data showing UK alcohol-free beer sales surged 38% on matchdays — a telling number about how fans actually drink now.
FC Bayern Munich — Paulaner 0.0
Long-standing partner
The German giants’ decades-long partnership with Munich brewer Paulaner now foregrounds the 0.0% version — including the famous championship celebrations. It’s a striking example of a heritage brewery putting alcohol-free front and centre alongside one of the world’s biggest clubs.
Formula 1 & motorsport
Formula 1 — Heineken 0.0
Global partner
Heineken has been a global F1 partner since 2016, and the relationship now centres on responsible consumption and the Heineken 0.0 brand — a deal reported to be worth up to $250 million. If you’ve watched a Grand Prix lately, the 0.0 branding trackside is impossible to miss.
Scuderia Ferrari — Peroni 0.0
Official beer partner
Ferrari, the most famous team in motorsport, signed a multi-year deal with Peroni Nastro Azzurro 0.0 — putting an Italian icon on an Italian icon.
McLaren — Estrella Galicia 0.0
Official beer partner
McLaren’s long collaboration with Spanish brewer Estrella Galicia now runs through its 0.0 brand as Official Beer Partner — the brewer also backs Carlos Sainz, Repsol Honda and Marc Márquez in motorsport.
The Olympics & global events
The Olympic Games — Corona Cero
Global beer sponsor
Corona’s alcohol-free Corona Cero became a global Olympic sponsor — a landmark moment putting a 0.0 beer at the centre of the world’s biggest sporting event, where an alcoholic brand would face far tighter restrictions.
US sports
Athletic Brewing
60+ team sponsorships
True to its name, Athletic Brewing has built more than 60 sports sponsorships, including the Seattle Mariners (MLB) and Indiana Pacers (NBA), and counts sports stars JJ Watt, Justin Tuck and Lance Armstrong among its investors.
Heineken 0.0
55+ deals
Close behind Athletic, Heineken 0.0 holds 55+ sponsorships including the Atlanta Hawks (NBA) and Miami Dolphins (NFL) — part of a concerted push into US sport.
DrinkSip — DeMarcus Lawrence
Athlete-founded
Dallas Cowboys defensive end DeMarcus Lawrence founded AF beer brand DrinkSip — one of a growing number of pro athletes launching their own alcohol-free beers rather than just endorsing them.
Why sport went alcohol-free
The logic is simple and it’s about where the audience is heading. Alcohol-free beer sponsorships bought by rights-holders grew 135% in two years, and match-day AF sales in the UK jumped 38% in a single summer. For leagues, a 0.0 partner sidesteps the advertising restrictions that constrain full-strength alcohol; for brewers, it’s a glamorous, high-reach platform to normalise moderation. And for fans, it means the beer in your hand at the match can now be the alcohol-free one without a second glance.
Want to drink what the pros pour? Our reviews cover Guinness 0.0, Athletic Run Wild, Heineken 0.0 and Peroni 0.0 — or see the celebrities launching their own AF brands.
Frequently asked questions
What is the official non-alcoholic beer of the Premier League?
Guinness 0.0 is the Official Non-Alcoholic Beer of the Premier League, as part of Guinness’s first-ever global football partnership announced in June 2024 — a four-year deal running from the 2024/25 season.
Which alcohol-free beer does Arsenal serve?
Arsenal named Athletic Brewing as its first official non-alcoholic beer partner in 2024, serving Run Wild IPA (0.5%) at the Emirates Stadium for both men’s and women’s matches.
What alcohol-free beer sponsors Formula 1?
Heineken 0.0 is Formula 1’s global beer partner, with the relationship now focused on its 0.0 brand and responsible drinking. Individual teams have their own deals too — Ferrari with Peroni 0.0 and McLaren with Estrella Galicia 0.0.
Why are sports teams partnering with alcohol-free beer brands?
Two reasons: fans are increasingly choosing alcohol-free (UK match-day AF sales rose 38% in one summer), and 0.0 brands avoid the strict advertising rules that limit full-strength alcohol — so a non-alcoholic partner can activate far more freely around sport.