Kronenbourg 1664 Alcohol-Free Beers

Kronenbourg has brewed in Alsace since 1664, it says, and has been part of the Carlsberg Group since 2008. Its alcohol-free 1664 Bière 0.0% is made at Obernai in France and has been in UK shops since April 2025. In the UK the beer has been called 1664 Bière since 2024.

Who makes Kronenbourg 1664?

Brasseries Kronenbourg says it has been brewing in Alsace since 1664 and has been the French subsidiary of the Carlsberg Group since 2008. In the UK, 1664 is sold by Carlsberg Britvic. In 2024 Carlsberg bought Marston’s 40% stake in Carlsberg Marston’s Brewing Company for £206m, giving it full ownership, Food Manufacture reported, and the business now trades as Carlsberg Britvic. It isn’t independent.

Kronenbourg’s history in Alsace

In 1664 the young cooper-brewer Jérôme IV Hatt founded the Le Canon brewery in the heart of Strasbourg, Kronenbourg’s own timeline says. In 1850 Frédéric Guillaume Hatt moved it to Cronenbourg, on the heights above Strasbourg. Its beer Tigre Bock launched in 1922, was number one in France by 1930 and became Kronenbourg in 1947, and the 1664 brand launched in 1952.

Kronenbourg built its Obernai brewery in 1969 and says it’s the largest brewery in France, covering more than 70 hectares. Its own press releases put Obernai’s output at about 700 million litres a year in May 2020 and about 600 million in December 2025. Kronenbourg marked its 350th year in 2014.

1664 in the UK

Heineken UK had held the UK licence for Kronenbourg 1664 since 2008, after Carlsberg and Heineken bought Scottish & Newcastle, Carlsberg Marston’s said in April 2023, when it announced that the licence would move to it from 1 June 2023, with Heineken UK to brew and pack the beer under contract before it moved to Carlsberg Marston’s in 2024. In April 2024 the beer was renamed 1664 Bière in the UK, marking Kronenbourg’s 360th anniversary, Food Manufacture reported.

The full-strength 1664 Bière sold here is 4.6%, brewed with French Strisselspalt hops, Carlsberg Britvic says, and Morrisons gives the United Kingdom as its country of origin; we found no source naming the brewery. Wikipedia says the UK strength was cut from 5% after the 2023 licence change. 1664 Blanc is brewed at Carlsberg Marston’s Northampton brewery, The Grocer reported.

1664’s alcohol-free beers

Kronenbourg’s alcohol-free beers in France go back decades: its 2020 press kit says it launched Tourtel, a flavoured alcohol-free beer, in 1964, and its timeline says it launched Kronenbourg Pur Malt in 2000. A 1664 Sans Alcool at 0.5% followed in France in 2014, and a 1664 Blanc Sans Alcool, also 0.5%, in 2017; the 1664 Sans Alcool was made by stopping fermentation early, Kronenbourg said. In June 2020 the brand launched 1664 Blonde 0.0% in place of 1664 Blonde 0.5%: the 0.0% replaced the 0.5% in France, its press kit says.

How is it made? Carlsberg Britvic says only that it’s “expertly brewed to contain no alcohol”, and no UK source describes the method. Kronenbourg’s French press material, about the French 1664 0,0%, says more. Its June 2020 press kit said its 0.0 beers were made by vacuum evaporation, heating the beer to about 80°C for between 30 minutes and an hour after the final fermentation; its June 2021 kit spoke of a new dealcoholisation process; and its December 2025 kit says its 0.0% beers are brewed like traditional beers, then dealcoholised by cold vacuum evaporation at about 30°C. Kronenbourg doesn’t say directly that the method changed. The French material names Strisselspalt as the hop; UK sources speak of “signature hops from the French region of Alsace” without naming a variety, and the UK ingredients list hop extract.

1664 Bière 0.0% reached UK pubs at the start of 2025 and shops in April 2025, in six-packs of 330ml cans at Asda, Tesco and Waitrose, with draught in nearly 500 outlets, Carlsberg Britvic said; Convenience Store gave a recommended price of £4.75 for six. Dharmesh Rana, Carlsberg Britvic’s director of marketing for premium brands, called it “a perfectly balanced, flavourful and eminently sippable beer”. The Tesco label names its maker as Kronenbourg Supply Company in Obernai, France.

The ingredients are water, barley malt, CO2, flavouring and hop extract, Carlsberg Britvic and the Tesco label say. Carlsberg’s UK business describes “a subtle bitter twist as well as fruity and floral notes”, and Alcohol Change UK gave it 3 out of 5: “a light and refreshing drink but not a stand out”. It has 15 kcal and no sugars per 100ml, Carlsberg Britvic says; no per-can figure is published, but that’s about 50 kcal a 330ml can (our sum). The Alcohol Free Co lists it as a 330ml bottle, but every UK source from the brand owner says cans. We found no awards for it.

In France there’s also a 1664 Blanc 0,0%, an alcohol-free version of the famous white beer, Kronenbourg says; its December 2025 press kit, citing Circana, calls 1664 0,0% the number two brand in French supermarkets’ alcohol-free beer, with a 10.7% share. In the UK, the only alcohol-free 1664 Carlsberg Britvic sells is 1664 Bière 0.0%.

How 1664 Bière 0.0% compares

0.0% European lagers in our directory. Calories per 100ml as listed on each beer’s page; checked 31 October 2026. Scores are Unhopped ratings out of 10.

The Kronenbourg 1664 beer in our directory

Checked October 2026. Calories are from Carlsberg Britvic. Scores are Unhopped ratings out of 10.

Where to buy 1664 Bière 0.0%

On 29 October 2026 The Alcohol Free Co had six for £10.13 (or £1.77 each) and Dry Drinker six for £10.33; those are affiliate links. Tesco was cheaper, at £4.60 for six cans, and Waitrose listed six for £5. Carlsberg Britvic named Asda as a launch stockist, but we didn’t check Asda. Wise Bartender doesn’t sell it.

Looking for something like full-strength 1664? Our Kronenbourg 1664 swap guide has more alcohol-free lagers, and our supermarket alcohol-free beer guide covers what’s on the shelves.

Facts checked against Brasseries Kronenbourg and its French press kits, Carlsberg Britvic, Carlsberg Marston’s, Food Manufacture, Just Drinks, The Grocer, Convenience Store, Food and Drink Technology, Wikipedia, Alcohol Change UK, Tesco, Morrisons, Waitrose, The Alcohol Free Co and Dry Drinker, 31 October 2026.