Taste Challenge — Terms & Conditions

Last updated 25 July 2026

These terms govern the Unhopped Taste Challenge (“the Competition”). By entering, you accept them.

1. The promoter

The Competition is run by Unhopped (“we”, “us”), contactable at richard@unhopped.co.uk.

2. Eligibility

Open to residents of the United Kingdom aged 18 or over at the time of entry, except employees of Unhopped and anyone professionally connected with the Competition. By entering you confirm you meet these requirements.

3. How to enter

Enter free via the form at unhopped.co.uk/taste-challenge by providing your email address, your taste archetype (obtained from the free Unhopped app), and an answer to the tie-breaker question. One entry per person, with one additional bonus entry available for opting in to the Unhopped newsletter.

Free entry without the app: you may also enter without downloading the app or subscribing, by emailing your tie-breaker answer and the word “archetype-free” to richard@unhopped.co.uk with the subject “Taste Challenge Entry”. No purchase or payment of any kind is necessary to enter or win.

4. Closing date

Entries must be received by 23:59 on 30 September 2026. Entries received after this time will not be counted.

5. How the winner is chosen

This is a competition of skill. After the closing date, a panel from Unhopped will judge all valid entries on the merit, originality and wit of the tie-breaker answer (“the best thing about drinking less, in 15 words or fewer”) and select the entry it considers best. The judges’ decision is final and no correspondence will be entered into.

6. The prize

One (1) winner will receive a Dry Drinker Discovery Box (approximate value £21.50), containing eight alcohol-free beers. The prize is non-transferable and there is no cash alternative. If the prize becomes unavailable, we reserve the right to substitute a prize of equal or greater value. The prize is fulfilled by Dry Drinker; delivery is to a UK address only.

7. Notification

The winner will be notified by email within 14 days of the closing date, using the address supplied on entry. If a winner does not respond within 14 days of notification, we reserve the right to select an alternative winner. The surname and county of the winner can be obtained by writing to us at the email above after the closing date.

8. Data protection

Entry data (your email, archetype and tie-breaker answer) is processed solely to administer the Competition, and — if you opted in — to send you the newsletter. It is handled in line with our privacy policy. We will not share entry data with third parties except as needed to deliver the prize. You may withdraw newsletter consent at any time.

9. General

We reserve the right to cancel or amend the Competition or these terms where necessary due to circumstances outside our reasonable control. We may disqualify entries that are incomplete, fraudulent, or breach these terms. The Competition is governed by the laws of England and Wales. This promotion is in no way sponsored, endorsed or administered by, or associated with, any social media platform on which it may be shared.