Peroni Alcohol-Free Beers

Peroni Nastro Azzurro 0.0% brings Italian lager sophistication to the alcohol-free category. Light, dry, and distinctively Italian in style, it's one of the most widely stocked premium NA lagers in UK supermarkets and restaurants.

Who are Peroni?

Peroni was founded in 1846 in Vigevano, Italy, and moved to Rome in 1864. Today Peroni Nastro Azzurro — the premium lager launched in 1963 — is Italy's most internationally recognised beer brand, famous for its crisp, dry style and Italian sophistication positioning.

Peroni Nastro Azzurro 0.0% launched to bring that same style profile to the NA category. It's owned by Asahi Group following the acquisition of SABMiller's European assets, and benefits from Asahi's significant brewing expertise and distribution reach.

What makes Peroni 0.0% different?

Italian lager style

Italian premium lagers have a distinctive dry, light-bodied style with subtle herbal notes. Peroni 0.0% preserves that character in the alcohol-free format.

Premium positioning

Peroni's branding and pricing sit at the premium end of mainstream NA. It's marketed as an aspirational, sophisticated option — the kind of beer you'd order with Italian food at a restaurant.

Wide restaurant availability

Peroni 0.0% is particularly well-stocked in Italian restaurants across the UK — giving drinkers a proper pairing option rather than a soft drink compromise.

The Peroni alcohol-free range

Peroni Nastro Azzurro 0.0%

The flagship. A crisp, dry Italian-style alcohol-free lager. Light-bodied, subtly herbal, and genuinely food-friendly. Widely stocked in UK supermarkets and Italian restaurants.

Is Peroni 0.0% worth drinking?

If you like Italian lager and want premium mainstream NA, yes. For food pairings specifically, it's excellent. Browse all alcohol-free lagers.