Heaps Normal Alcohol-Free Beers

Heaps Normal is Australia's most exciting alcohol-free brewery — and their UK expansion has brought some of the most convincing NA beer in the world to British drinkers. Founded in Canberra in 2020, they've built a reputation for making alcohol-free beer so good it doesn't feel like a compromise.

Who are Heaps Normal?

Heaps Normal was founded in 2020 in Canberra, Australia, by Andy Miller, Ben Holdstock, Jordy Smith and Peter Brennan. The founding ethos — captured in the brewery's name — is that drinking less or not at all shouldn't be treated as unusual. It should be, well, heaps normal.

The brewery grew rapidly in Australia, building a cult following for its flagship Quiet XPA and expanding into a broader range. Their UK launch in 2023 made them one of the first international NA craft breweries to establish a proper presence in Britain, and they've since become widely available in supermarkets and specialist retailers.

What makes Heaps Normal different?

Australian craft sensibility

Australian craft beer has its own distinct character — bright, hop-forward, often slightly fruitier than UK equivalents. Heaps Normal's beers bring that sensibility to the alcohol-free category, which gives them a freshness that's hard to find in more conservative UK and European NA brands.

Brand-led positioning

Heaps Normal has built one of the most distinctive brand identities in alcohol-free beer. The branding is warm, confident, and genuinely cool — positioning NA beer as a lifestyle choice rather than a dietary compromise. That brand work has arguably done as much for the category as the beer itself.

Quality-first ethos

Like the best specialist NA breweries, Heaps Normal are NA-only — every beer they make is alcohol-free, which means every brewing decision is optimised for the format. The result is beers that don't taste like weaker versions of something else — they taste like what they are.

The Heaps Normal range

Quiet XPA

The flagship and the reason most drinkers know Heaps Normal. An extra pale ale with bright hop character, tropical notes, and a soft body. Widely rated as one of the best alcohol-free pale ales in the world. If you try one Heaps Normal beer, this is it.

Another Lager

A clean, easy-drinking alcohol-free lager with more character than most mainstream NA lagers. Genuinely refreshing, pairs well with food, and works as a daily drinker.

Half Day Hazy

A hazy IPA-style beer with juicy tropical hop character and a soft, full body. For drinkers who love NEIPAs and want an alcohol-free equivalent that doesn't feel watered down.

Is Heaps Normal worth seeking out?

For UK drinkers, Heaps Normal offers something genuinely different — Australian craft NA beer at quality levels that most UK brands haven't quite matched. Quiet XPA alone is worth the price of admission. The whole range is worth exploring if you've exhausted the main UK options and want to try something new.

See also the best alcohol-free pale ales in the UK for wider context.