Bero Alcohol-Free Beers

Bero is the alcohol-free beer brand founded by the actor Tom Holland. It launched in the US in October 2024 and has been sold in the UK since 2025. It’s an American company that doesn’t own a brewery: its beers are contract-brewed in the US and in Belgium. Four of its beers are in our directory.

Who are Bero?

Tom Holland founded Bero with John Herman, its chief executive and the former president of Nutrabolt, the company behind C4 energy drinks. Bero launched in the US on 16 October 2024, selling online first, then at Target and Amazon from January 2025. Target says Bero was its top-selling non-alcoholic drinks launch ever.

Bero’s tagline is “Born in London. Crafted in America.” Its first three beers are named after Holland’s life, Bero says: Kingston Golden Pils after Kingston upon Thames, where he was born; Edge Hill Hazy IPA after the street where he went to primary school; and Noon Wheat after the dog he shares with Zendaya.

Bero was on sale in the UK online by January 2025 and secured a Selfridges listing in March 2025, the month it set up a UK company. Ocado and Morrisons now sell Kingston Golden Pils. Bero is privately owned: at launch it was a partnership of Holland, Herman, the consumer fund Imaginary Ventures and Endeavor, the group behind the WME talent agency, and in January 2026 the investment firm Paine Schwartz Partners led a new funding round. We found no brewing group among its owners, so it keeps our Independent badge.

How Bero brews to under 0.5%

Bero’s brewmaster is Grant Wood, who spent 16 years at Boston Beer, the maker of Samuel Adams, and co-founded Revolver Brewing in Texas in 2012. Bero says it uses “a naturally-selected yeast that’s maltose negative”, so “the fermentation process stops on its own after reaching 0.4% alcohol”, and that it starts from a much weaker wort than a normal beer. It says its beer is never de-alcoholised.

Bero doesn’t own a brewery. At launch it brewed with a contract partner in Colorado, and it now also uses a contract brewery in Belgium, which Retail Gazette calls its European production base; Ocado lists the 330ml cans sold in UK supermarkets as produce of Belgium. Dry Drinker and Wise Bartender sell the American 355ml cans. Bero doesn’t name either brewery.

The Bero range

Bero launched with three beers: Kingston Golden Pils, a European-style pilsner; Edge Hill Hazy IPA, a New England-style hazy IPA; and Noon Wheat, a citrus wheat beer. Double Tasty, a West Coast-style IPA with Mosaic, El Dorado and Cascade hops, followed in June 2025, and Bero has since added shandies, which aren’t in our directory yet.

The first three have 20 to 25 kcal per 100ml, or 70 to 88 kcal in a 355ml can, and 1.7 to 1.8g of sugar per 100ml, and Double Tasty 25 kcal and 2g, Bero says; Bero says it adds no sugar. They contain gluten. Bero says its beers aren’t certified vegan but could be considered vegan, because it uses no animal-based finings, and Ocado’s listing of the UK Kingston Golden Pils can says it’s suitable for vegans.

The Bero beers in our directory

All under 0.5% ABV. Nutrition from Bero’s product pages and Ocado’s and Morrisons’ listings of the UK Kingston can, checked October 2026. Scores are Unhopped ratings out of 10.

Awards

At the 2026 London Beer Competition, Kingston Golden Pils was named Non-Alcoholic Beer of the Year with a Double Gold (97 points), Edge Hill Hazy IPA won a Double Gold (96 points) and Noon Wheat a gold (95 points), according to the competition’s own results. Bero also lists a gold for Kingston at the 2025 L.A. Spirits Awards, which we couldn’t find in that competition’s published results.

Where to buy Bero

Ocado and Morrisons sell Kingston Golden Pils in 330ml four-packs: on 26 October 2026 Ocado had them at £5 (usually £6.25) until 3 November, and Morrisons at £6, or two for £10 until 17 January 2027. Wise Bartender had 355ml cans at £2.70. Dry Drinker had all three in stock at £18.31 for six, and Wise Bartender had Edge Hill Hazy IPA and Noon Wheat at £2.70 a can too. Bero’s own UK shop sells packs of 12, 24 and 48, from £20 for 12. On 29 October 2026 Dry Drinker had Double Tasty at £18.31 for six and Wise Bartender at £2.80 a can, and The Alcohol Free Co had all four, from £3.14 a can or £18.40 for six. The Dry Drinker, Wise Bartender and The Alcohol Free Co links are affiliate links.

For other famous names behind alcohol-free drinks, see our guide to celebrity alcohol-free brands, or compare Bero with the best alcohol-free lagers.

Facts checked against Bero’s website, Companies House, Target, Brewbound, Food Dive, FoodBev, Grocery Gazette, Retail Gazette, Ocado, Morrisons, Dry Drinker and Wise Bartender, October 2026.